Coffee Beans Subscription Hong Kong, the most famous Chinese language newspaper in the world, is coming to an end. The date was set long ago, and will be celebrated with full pomp and show on the next month, which happens to be the 10th anniversary of its establishment. It has always been an excellent supplement to our life, and will leave a good mark on all who have been acquainted with it. “People say that it is like a flower that grows in the bud, and blooms ten years later”. The present writer was lucky enough to work for CTC, and also to receive his fair share of tips and information from his boss.
The Coffee Beans subscription, which used to appear only once a month, became a weekly affair after the founders decided to upgrade it to give readers every day with information relating to every aspect of the coffee business in China. This was further extended with a bilingual magazine, and a news section. This was made possible by the opening of a new branch office in Causeway Bay, just beside the Night Bazaar in Kowloon. The upgrading was done to expand the reach of the brand to Hong Kong locals, as well as foreigners who happen to be interested in the same beverage as they are.
Coffee Beans Subscription now covers the whole length of China, except for the Inner Mongolia and Tibet, which have their own editions. The magazine till 2021 is known as Coffee Size, and is scheduled to appear every week in English. The present writer feels that this extension is vital for spreading the popularity of the brand in China. The popularity of the brand was tremendously increased when MTR began the “MTR Premium Coffee” brand in 2021. From then on, there was a steady rise in the number of outlets for Coffee Beans Subscription throughout the country.
The present list of twenty six retailers, distributors and suppliers is the “assembled” order of Coffee Beans Subscription Hong Kong, with the names of the retailers and suppliers who joined the scheme being indicated at the back of the magazine. It is not entirely clear as to who the core players are of the company, or who decided to make a subscription plan exclusive for Chinese consumers alone. But from what we have been able to deduce, it is overwhelmingly evident that Coffee Beans Subscription Hong Kong and its sister companies have been extremely successful. For a company to be successful in the Chinese market, it must be able to take into account the local culture and tradition, as well as the fast rising western trends of coffee drinking.
Another important aspect in the success of Coffee Beans Subscription Hong Kong is the competitive landscape. The competitive landscape refers to the sheer number of outlets available for the service. Since there are many outlets, there must be a significant variety in terms of coffee variety, preparation methods, pricing, quality and customer service. If an outlet offers too much, it will soon lose out to an alternative with the same level of quality and service at a lower price. Hence, for the company to stay ahead of its competitors, the competitive landscape has to be thought of seriously.
The length of time in which an individual has subscribed to the service also plays an important role. Although some services offer subscriptions over twenty years, there are others that only offer six year subscriptions. The duration of the subscription may also affect the amount of profit the company earns in terms of increase in sales per annum, and the amount of profit that it can accumulate over the period of subscription. There are also some subscription services that provide a minimum number of units, so that the amount of profit increases over the years instead of being derived solely in the first six years of the subscription.